✦ Website Build

Your best clients are searching for you.
They just can't find you yet.

Whether you run a boutique property, lead group tours, or plan bespoke itineraries — if you don't have a website built around how travel customers actually convert, you're leaving inquiries and bookings on the table every single day.
WordPress SEO-Ready Built to Convert Booking Engine Integration No Stock Photos
Request a Discovery Call ✦
✦7 Years Marketing Experience ✦3 Years Paid Media ✦7 Years Full-Time Travel ✦5-Star Airbnb Host
✦ What's Included

What we actually build
and what we don't

A website build with us isn't a drag-and-drop template. Here's exactly what's in scope — and what you'll need to bring to the table.
🏗️

Core Pages Built for Your Business

Home, About, Services, and Contact as a baseline — plus additional pages determined by your business type, services, and target audience. For a tour operator that's different to a boutique hotel.

🔍

Baseline SEO Setup

Page titles, meta descriptions, focus keywords, internal linking, and evergreen pages that support long-term organic discovery. The foundation your content strategy builds on top of.

📅

Booking Flow Integration

Your booking engine or inquiry form connected and working. We build around how your customers actually convert — not just how the site looks.

✍️

Copywriting

We write the copy unless you have a copywriter already. It'll be informed by your questionnaire and built around your offer, your audience, and the desire travel content needs to create.

📱

Mobile Optimized

Built responsive from the ground up. Most travel decisions are made on a phone — your site needs to look and convert just as well on mobile as it does on desktop.

📝

SEO Content Strategy (Add-on)

Keyword research turned into a blog post schedule. You provide the expertise and insights, we create, format, and publish. Ongoing organic traffic that doesn't cost you per click.

What you bring to the table

We build the site. But a good site needs good inputs. Before we can get started you'll need to have these ready:

Logo and brand assets Brand colors and guidelines Professional photography Completed questionnaire Platform login access Existing content (if any)
✦ How It Works

From discovery call
to live site

A straightforward process — but one that moves at the speed you can get us what we need.
STEP 01

Discovery Call

We talk through your business, your goals, and what a successful website looks like for you. We figure out the scope together.

STEP 02

Questionnaire and Assets

You complete a detailed business questionnaire and send over your branding assets, photography, and any existing content. This is what shapes the build.

STEP 03

Build and Review

We build. You review. We refine. The number of revision rounds is scoped in your proposal so there are no surprises on either side.

STEP 04

Launch

Site goes live. We hand over logins, walk you through the basics, and make sure everything is connected and tracking correctly.

3
WEEKS AVG.
TIMELINE

Timeline depends on you as much as us

A 3-week build is realistic when assets and questionnaires come back quickly. The biggest delays are always waiting on content from the client side — photography, branding, approvals. The faster you can get us what we need, the faster you have a live site generating direct bookings.

✦ Why It Matters

Every month without a direct booking channel is a month of opportunity you'll never get back.

Travel isn't a need. It's a want. And wants require desire — content, imagery, and copy that make someone feel something before they book. A platform listing doesn't do that. A well-built website does.

This is a one-time investment. Once it's built, the ongoing cost is either your own time creating content (free) or a lower-cost content strategy retainer. Either way, every organic inquiry that comes through your own site is commission-free and belongs entirely to you.

It won't replace your existing channels overnight. But it starts building an asset that compounds — and that no platform can take away from you.

🏨

Boutique hotels and accommodations

Every Booking.com or Airbnb reservation costs you 15–25% in commission. A direct booking through your own site costs you nothing beyond your initial investment.

🌍

Tour operators

Instagram DMs and word of mouth have a ceiling. A proper website with a clear inquiry flow doesn't. Give your best clients somewhere to do their research that actually sells the experience.

✈️

Travel advisors and agencies

Your competitors with better websites are getting the inquiry first. A well-built site positions you as the expert, builds trust before the first conversation, and filters for the right kind of client.

🏠

You own it — no platform can take it away

Algorithm changes, commission hikes, listing removals — none of that touches your own website. It's a direct channel that compounds over time and belongs entirely to you.

✦ Who It's For

Right for some.
Not right for everyone.

We'll be honest about whether a website build makes sense for where you are right now.
Good fit

You have no website yet

You're operating through OTAs, social media, or word of mouth and want to start building a direct booking channel. This is step one.

Good fit

Your current site isn't converting

You have a website but it's not generating inquiries or bookings. It might look fine but it's not built around how travel customers actually make decisions.

Good fit

You're ready to run paid ads

Ads need somewhere to send traffic. If you don't have a site that converts, ad spend is wasted. The website comes first.

Good fit

You're serious about growing direct bookings

You understand this is a long-term investment, not an overnight fix. You're ready to treat your business like a business.

When it might not make sense yet

If you're a small single-offering operator with low ticket prices and tight margins, the upfront investment may not stack up against the return in the short term. We'd rather tell you that now than take your money for something that won't move the needle. If that's you, a discovery call will help us figure out the right starting point.

✦ Pricing

A one-time investment.
Not an ongoing commission.

One project fee. No monthly platform cut. No per-booking percentage. You pay once and own it outright.

Starting from

$3,500
One-time project fee. Final cost depends on scope.

The number of pages, complexity of your booking flow, and whether you need a full build or a revamp of an existing site all affect the final quote. We scope it together on the discovery call.

Book a Discovery Call ✦

New WordPress Build

Starting from scratch on WordPress. Core pages, SEO setup, booking integration, and copywriting included.

From $3,500

Site Revamp

Already on Squarespace or a platform we work with? We can revamp what's there rather than start from scratch.

Quoted on scope

SEO Content Strategy (Add-on)

Keyword research turned into a blog schedule. You provide the expertise, we create and publish. Ongoing organic traffic without ongoing ad spend.

Quoted separately
✦ FAQ

Questions before
you commit to anything

Honest answers to what travel businesses actually ask about getting a website built.
Do I need a website if I'm already on Booking.com or Airbnb?
+
You don't need one to take bookings. But every booking you take through those platforms costs you 15–25% in commission. A direct booking through your own site costs you nothing beyond your initial investment. The website doesn't replace your OTA presence — it starts building a channel you own, so over time you're less dependent on platforms that can change their fees or algorithms at any point.
I already have a website. Why would I need a new one?
+
Having a website and having a website that converts are two different things. If your current site isn't generating direct inquiries or bookings, the issue is usually that it's not built around how travel customers actually make decisions — which is more emotional and desire-driven than most service businesses. We can audit what you have on the discovery call and tell you honestly whether a revamp or a rebuild makes more sense.
How long does it take?
+
Roughly three weeks from when we have everything we need from you — branding assets, photography, completed questionnaire, and platform access. The timeline moves at the speed you can get us your content. We'll be upfront about this in the proposal so you know what to have ready before we start.
Do you provide photography or branding?
+
No, and we're deliberate about that. Travel sells on authenticity. Stock photos and AI-generated imagery won't do your property or tours justice — and savvy travellers will notice. You'll need real photography of your actual product. Branding — logo, colors, guidelines — also needs to come from you before we can build. If you don't have either yet, we can point you in the right direction.
How soon will I see results?
+
Paid ads can drive traffic to your site from day one. Organic SEO takes longer — typically 3–6 months before you start seeing meaningful search traffic, and it compounds from there. If you want faster results while the SEO builds, running Google or Meta Ads alongside the site is the move. That's something we can talk through on the discovery call.
What happens after the site is live?
+
We hand everything over — logins, documentation, a walkthrough of how to manage your own content. You can maintain it yourself, add an SEO content strategy as an add-on to keep building organic traffic, or run paid ads to accelerate bookings. You're not locked into anything ongoing unless you choose to be.

Ready to own your
direct booking channel?

Start with a discovery call. We'll look at where you are, what you need, and whether a website build is the right first move.

Request a Discovery Call ✦