More Direct Bookings.
More Qualified Inquiries.
Built for Travel.

Google Ads gets expensive when campaigns are set up incorrectly: wrong keywords, wrong markets, wrong bidding strategy. With the right setup, a modest budget can outperform OTA spend because you're only paying for travellers actively searching for what you offer, not competing for shelf space on a marketplace where your competitors are one scroll away. That said, whether Google Ads makes sense at all depends on the economics of your business. If your average booking value is low and margins are tight, the combined cost of management and ad spend may not stack up. That's something we work out together before you commit to anything.

It depends on how people find businesses like yours. Google Search captures travellers who are already looking. Meta builds demand among people who haven't started searching yet but match your ideal traveller profile. For most travel businesses, the strongest setup is both: Google captures intent, Meta creates it. We'll recommend the right starting point on the discovery call based on your goals and budget.

Yes, and this is one of the first things we set up before any campaign goes live. We configure conversion tracking so every inquiry, form submission, or booking action is attributed back to the campaign and audience that drove it. If you're using a CRM to manage inquiries, we connect that too so you can see the full journey from ad click to closed booking.

We work this out backwards from your goals: target bookings, average booking value, and realistic conversion rates tell us what cost per lead you need to hit, which tells us the minimum budget that makes sense. There's no universal number, but we'll give you a realistic estimate in your proposal so you know what to expect before committing anything.

Boosted posts are the most basic version of Meta advertising. You get limited targeting options, no ability to A/B test creatives or audiences, and almost no data to optimize from. Proper Meta Ads campaigns give you full control over who sees your ads, what they see, and what action they take. Boosting a post is the equivalent of handing out flyers on the street. A managed campaign is knowing exactly which street to stand on, what to say, and tracking who came into your shop as a result.

Realistically, month one is about data collection and testing, not volume. Month two is where optimization starts in earnest. Month three is where you have enough data to make confident decisions and start scaling what's working. That's why we recommend a minimum 3-month commitment: not because results take forever, but because cutting campaigns at 30 days is like leaving a race after the first lap.

Usually when ads don't work, the issue isn't the ads or the platform. It's one of three things: the offer wasn't right for the audience, the targeting was too broad or too narrow, or there was no proper testing process. Before any campaign goes live, we audit what's been tried before, identify what went wrong, and build from there. We also focus on the full funnel, not just cost per click, because cheap traffic to a page that doesn't convert is still wasted money.