Morocco Bali South Korea United Kingdom Portugal Italy Spain Indonesia Thailand France South Africa Australia United States India Ireland Vietnam Sri Lanka Egypt Morocco Bali South Korea Uni

Travel & Tourism Marketing Agency

Ads That Fill Rooms, Tours & Itineraries

More direct bookings. Less OTA commission.

Paid media specialist, travel blogger and a 5-star Airbnb Host. Which means we understand your customer from both sides of the booking. Google Ads, Meta Ads, and full-funnel strategy for boutique hotels, premium tour operators, and travel planners.

Travel industry specialist No long-term contracts 3+ Years Paid Media
TRAVEL & TOURISM MARKETING ✦ SASH SOCIAL ✦
7 Years Marketing Experience 3 Years Paid Media 7 Years Full-Time Travel 5-Star Airbnb Host
Real
Results
2,675+ Leads Generated 583+ Appointments Booked 10+ Industries Served
Why Sash Social

We’ve been your customer first.

Most paid media agencies treat travel like any other industry. We don’t. We’re a team of travelers who specialize in paid media. A content creator who runs Sunsets Abroad: a travel blog ranking for destinations across Morocco, Bali, Korea, and Northern Ireland, and a 5-star Airbnb host who understands the business of accommodation from the inside.

That combined expertise means we understand search intent, the language your customers use, what makes someone book and what makes a host succeed. All before we write a single ad.

✗ Not this
Generic agency, travel is just another niche
Vanity metrics, confusing reports
Copy-paste strategy for every client
Locked into long contracts
✓ This
Travel specialists who've been your guest
Transparent reporting in plain English
Strategy built around your economics
Flexible, honest, humans to work with
Paid Media · Travel Creator · @sunsetsabroad
45%
Booking Rate
Achieved
−81%
CPL Reduction
Travel Client
Who This Is For

Does this sound
familiar?

If you're in travel or hospitality and your marketing isn't working, this is probably why.

01
🏨

Boutique Hotels & Accommodation

You're listed on Booking.com and Airbnb, handing 15–25% of every booking to them. You know direct bookings are better. You just don't know how to get them consistently.

We run Google and Meta campaigns that bring guests directly to your booking page at a lower cost than your platform commission.
02
🧭

Premium Tour Operators

You offer incredible experiences but platforms take a big cut of every booking. You want to show up when people are actively searching for what you do and keep more of the revenue.

We target high-intent search traffic and Meta funnels for premium experience operators: private tours, cooking classes, multi-day itineraries.
03
✈️

Travel Planners & Agencies

You're great at planning trips but not great at finding clients consistently. You're spending time chasing cold leads instead of doing the work you actually love.

We build full-funnel lead generation systems - Google Ads, Meta Ads, landing pages - that bring you qualified enquiries consistently.
What We Offer

Three ways to work together

01
For those just getting started
🏗️

Direct Booking Setup

You're all on platforms with no direct booking infrastructure. Before ads make sense, you need the right foundation — including a page that actually converts.

1-page booking landing page
Google Business Profile optimisation
Booking engine integration
Basic local SEO setup
One-time project
From $1,500
02
Most popular
Most Popular
📢

Paid Ads Management

Google and Meta campaigns built and managed for you. Monthly reporting in plain English. You focus on your guests — we focus on finding more of them.

Google Search Ads setup & management
Meta retargeting campaigns
Monthly performance reports
Ongoing A/B testing
Monthly retainer + ad spend
From $800/mo
03
The complete package
🌐

Full Marketing System

Setup plus ongoing ads management. The complete package for hotels and operators serious about reducing platform dependency and building a direct booking engine.

Everything in Setup
Everything in Ads Management
Quarterly strategy sessions
Seasonal campaign planning
Setup + monthly retainer
From $2,500

Not sure which is right? That's what the discovery call is for. Request one here →

How It Works

From first call
to first booking

Discovery Call

20 minutes. We talk through your business and goals. Free, no pressure, no pitch.

The Numbers

We run the economics together — ad spend vs platform fees, cost per booking targets. You decide if it makes sense.

Campaign Launch

We set up tracking, build campaigns, get everything live. You approve before anything runs. First results within 2–4 weeks.

Optimize & Scale

Monthly reports, ongoing testing, transparent communication. We double down on what works and cut what doesn't.

Proof It Works

Real campaigns.
Real numbers.

01
DESTINATION WEDDING PLANNING

Destination-specific campaigns that drove leads at 70% below target cost.

Ran Google Search campaigns across Portugal, Spain, France, and Italy — testing 11 destination ad groups over 3 phases to find the profitable combinations.

68
LEADS
$71
COST PER LEAD
−10%
BELOW CPL KPI
31
APPOINTMENTS
$156
COST PER APPT.
−70%
BELOW CPA KPI
Google Ads 7 Sales Closed Destination Testing
02
LUXURY ALL-INCLUSIVE TRAVEL

CPL dropped 94% while volume scaled to 542 leads.

Built and tested Meta campaigns across couples, family, and friends segments with separate landing pages. Declared winning audiences and scaled aggressively.

542
LEADS
$6.16
COST PER LEAD
−94%
CPL DROP
25
APPOINTMENTS
$133
COST PER APPT.
−68%
CPA DROP
Meta Ads Audience Testing $133 CPA vs $419
45.6%
BOOKING RATE
22.6%
CLOSE RATE
25%
OPT-IN RATE
50%
BOOKING RATE
What Clients Say

Don't take my
word for it

★★★★★

"I appreciate how you came in, listened to our concerns and took initiative to turn the campaign around. That is a big deal and we are very grateful."

B
Ben
Destination Weddings
★★★★★

"Thank you SO MUCH for all your hardwork and dedication. Super excited."

J
Jax
Home Services
★★★★★

"GREAT. Your professionalism and savvy will serve you well — very happy camper right now."

R
Roland
RV Services
Christine, Founder of Sash Social
40+
Countries
Visited
3+
Years Paid
Media
Christine
Founder · Sash Social

Paid media specialists.
Travel content creators.
Your ideal hire.

We've been running paid media campaigns — Google Ads, Meta Ads, full-funnel lead generation — for service businesses for years. Our clients have included destination wedding planners, luxury travel companies, and local service businesses. We know what works and what doesn't.

But we're also travel content creators and an Airbnb host. Our blog Sunsets Abroad ranks for travel content across Morocco, Bali, Korea, and Northern Ireland, and beyond. We've been to 40+ countries. We've stayed in boutique hotels, booked tours, and hosted guests ourselves.

That combination — paid media expertise plus genuine travel and hosting knowledge — is rare. And it's exactly why our campaigns for travel and hospitality businesses perform differently to what a generic agency would deliver.

Work with us →
Questions

Things people
ask us

Do I need a big budget? +
No — but you need a budget that makes sense for your booking value. We run the economics with every client before we start so you know exactly what's viable.
How long before I see results? +
Most clients see meaningful data within 2–4 weeks. Optimised, scalable results usually happen in months 2–3. We'll always set the right expectation, not a fast one.
Do you only work with travel businesses? +
Sash Social is focused on travel and hospitality — boutique hotels, premium tour operators, and travel planners. That's where our dual expertise makes the biggest difference.
What platforms do you run ads on? +
Primarily Google Search Ads and Meta Ads (Facebook and Instagram). These deliver the most trackable, measurable ROI for travel and hospitality businesses.
Do I need a website already? +
Yes — ads need somewhere to send people. If you don't have a direct booking page, we'll sort that first as part of the Direct Booking Setup package.
What makes you different from a general agency? +
We've been your customer — in 40+ countries. We run a travel blog with 10K+ monthly readers. We understand your customer's mindset before writing a single ad.
✦ Let's Talk

More direct bookings.
Less commission.

Free 20-minute discovery call. No pressure. Just an honest conversation about whether paid ads make sense for your business right now.

Request a Discovery Call ✦